“Why are things so expensive today is a question most Americans are asking?" Blame it on energy costs, the sagging financial markets, and perhaps our own spending and credit management, but however you slice it, the cost of college is not likely to decrease. Yet despite the panic, families can find ways to deal with sticker shock as long as they are realistic and find the best colleges that offer the best educational value. "Overcoming Sticker Shock" was written to offer families hope that a college education can be affordable if you maintain your focus and don't allow emotion to overshadow the reality of the financial situation.